Twitch – #1 Live Steaming Platform

by | Apr 8, 2018

Twitch is the most popular platform for live streaming. People stream everything from gaming, cooking to just casual hanging out. With over 600,000 average simultaneous viewers it outperforms Youtube gaming.

It is not as old as you might think, It was started in 2011 by a parent organization “Justin.TV” (Which was later renamed to Twitch Interactive.

The major reason behind twitch’s success is its monetization model. It allows streamers to stay motivated at all times. The big 5 on Twitch; Ninja, Summit1G, Shroud, Syndicate accumulate an estimate of USD 4 million in revenue a month.

Twitch is the most popular platform for live streaming. People stream everything from gaming, cooking to just casual hanging out. With over 600,000 average simultaneous viewers it outperforms Youtube gaming.

It is not as old as you might think, It was started in 2011 by a parent organization “Justin.TV” (Which was later renamed to Twitch Interactive.

The major reason behind twitch’s success is its monetization model. It allows streamers to stay motivated at all times. The big 5 on Twitch; Ninja, Summit1G, Shroud, Syndicate accumulate an estimate of USD 4 million in revenue a month.

Youtube Gaming VS Twitch

twitch youtube

As of now, Twitch is completely dominating youtube but it seems like Youtube is catching up quick.

In 2017, Youtube Gaming grew its live streamer base by 343% whereas twitch only grows by 197%.

A possible reason for such a difference could be Youtube’s massive reach. Youtube gets over 1 billion unique visitors each month.

Youtube gaming is still being developed and receives regular updates to its design and core mechanics. Twitch has far superior core mechanics, monetization model and Youtube still has a lot to catch up with. Being such a massive brand, It’s obvious they are working on improving their product.

This is a great time for streamers to join the platform. Youtube regularly promotes Youtube gaming and streamers who join the platform now can benefit massively from it.

Monetization Model

Youtube Gaming uses a similar ad revenue model as Youtube. Anyone who has been on the site for some time and full-fills few requirements can join their partnership program. It’s been very successful for Youtube as a video library platform but Twitch’s tipping and sponsorship model seems to be far more superior.

Over 1149 streamers on twitch make an average of $10,000 to $25,000. Added up with subscriptions, Merchandise, sponsorships, etc; It turns out to be a really big number.

More than 45 streamers on twitch have been reported to do over $100,000 in tip donations, This includes the biggest streamers on Twitch.Top Twitch Streamers Tips

Ninja (A Streamer) currently leads the charts with over 200,000 paid subscribers, Who donate over $1M a month. Adding this up with sponsorships and other ways they monetize their streams, It’s estimated that he makes over $3M a month, Mostly streaming Fortnite.

That’s not it, Total tip volume on the platform also seems to be rising phenomenally. In 2017, Over $101M were tipped to streamers.

twitch stream tips

Amazon Acquired Twitch in 2014, It was a major turning point for twitch. The leading live streaming platform with the support of one of the biggest giant now had the resources to grow at a much faster. Since 2014, Twitch has had a major growth is moth revenue and user base.

Twitch has gone on a long journey to reach where it’s at today. This Infographics demonstrates the timeline and major events that took play over the course of Twitch’s existence.

Streaming On Twitch